Entertainment industry execs, take note: this is how an old classic can successfully make the transition into new media. When The Muppet Show was cancelled in 1981, a lot of us felt like we lost our old gang of childhood friends. Fortunately, the Muppets just launched their own YouTube channel , and they’re hitting the medium of online video with the force of Gonzo shooting out of a cannon. Kermit and crew clearly did their homework. With punchy new original content perfectly tailored to the viral, shortform, fourth-wall-breaking nature of online video, the Muppets know exactly what they’re doing on YouTube — despite Statler’s and Waldorf’s constant assertions to the contrary. Apparently, old frogs can learn new tricks.

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Muppets Launch YouTube Channel