IBM Smarter Planet – Why Data Matters Animation for a banner about traffic, based on Singapore Public Transport Annual and Monthly Reports Concept: Roadmap / Traffic flow (10sec. intro + 20sec. loop) Datasets: – Average speed (km/h) on Expressways vs. Arterial Roads during peak hours (8-9am and 6-7pm) – Average daily ridership by public transport (MRT, LRT, Taxi, Bus) – Average daily traffic volume – Motor vehicle population Art direction: ogilvy.com Cast: Gwen Vanhee

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IBM Smarter Planet – Traffic