IBM Smarter Planet – Why Data Matters Animation for a banner about energy, displaying daily energy use/load for New York City. Concept: 3D energy squid (10sec. intro + 20sec. loop) Database: Realtime Energy Grid Load NYC – Integrated Realtime Actual Load Record: from 01/03/2010 to 22/03/2010 Art direction: ogilvy.com Cast: Gwen Vanhee

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IBM Smarter Planet – Energy